What is niche marketing?
Niche marketing is defined as channelling all marketing efforts towards one well-defined segment of the population. It is important to understand that niche does not exist but is created by smart marketing techniques and identifying what the customer wants. Also, it is a marketing tactic deployed to target a specific and unique market segment. It can be created well by identifying what a customer needs and then delivered as no one had ever presented. By doing so, a good audience can be expected. For example, there are various cinema halls across India, but there are few which have recliner seats to offer. But not everyone wants to pay 5 times the cost of a normal ticket. So they have to identify the kind of audience who will buy those tickets and accordingly have their services in posh areas to ensure a good income.
Niche marketing has various advantages. One is that there is no or little competition under that segment. The other benefit is the strong relationship with the customers because the company operates in a small segment and has considerable customer loyalty.
Best niche for blogging:
It is already a steep climb to start with a blog. There are thousands of bloggers on the internet, which makes competing as a professional blogger very difficult. Choosing the best blog niche can give a head start to your journey.
By creating content related to the popular and profitable subject matter, you can increase the chance to establish a following and also have monetization opportunities.
In blogging, a niche is typically thought of as a specific area in which a blogger specializes. The content relates to the particular subject and is considered high quality. It is generally acknowledged that a niche provides some useful qualities to blog sites. Sticking to a niche can help establish your credibility. Writing in-depth about one or a few topics gives you the chance to demonstrate your knowledge.
Blog writing means writing content to publish on a blog. Through blog writing, bloggers get the opportunity to reach hundreds or even thousands of people every day. With the developing online market, blogs have become a vital part of it.
A blog is typically a website that focuses mainly on written content, also known as blogging. Bloggers often write from a personal perspective that allows them to connect directly with their readers. Besides, most blogs have a comment section where readers can correspond with the blogger. It is a platform where everyone who wishes to write can showcase their talent and creative ability.
Find your focus:
To do this, you must first ask yourself this question: Who are your target readers? Once that’s settled, you can home in on a niche category (like this one focuses on writing) and be the expert on it.
Be relatable, be yourself:
Your content is what draws them in your personality, or your voice in writing is what will keep them there.
Use links within your posts:
Whether you are linking to other blogs or websites that contain great information or linking to past posts on your own site, do it whenever you can. This will help not only increase your clicks but also help with your blog’s search engine rankings.
While readers come to your blog for information and personality, they also need to be stimulated visually. Not all posts will lend themselves to an image, but when they do, take advantage of it.
Respond to blog comments:
This is an opportunity to connect directly with the people who are reading your work. Not all comments need a response, but be sure to respond to ones that do. And sometimes it’s worth just popping on and posting “Thanks for reading my blog.”
Post to FaceBook, Twitter, LinkedIn and Anywhere Else:
Don’t be afraid to use social media to promote your posts. Anything that makes it easier for potential readers to find your blog is a must (and friends and family definitely qualify as potential readers).
There are lots of subjects (niche) available to blog about, on the internet. For example:
- Review books/products/films:
Reviews deliver a lot of value to your followers, and people are constantly looking for honest opinions, not the fake ones.
- Make a comprehensive guide or tutorial:
If you’re a professional in a field or know some topics extra well, feel free to help the ones who have fewer skills and experience than you. Tutorials and guides are great blog post ideas and provide a lot of value, which can help drive traffic and convert followers.
- Interview someone:
Know any celebrities or people who have great stories behind their work/life/career? Interviews are extremely popular in two cases:
- a) You deliver an interview with a famous person who rarely speaks in public or,
- b) Your shares rally insanely useful and practical tips and content.
Write an inspirational/motivational post with famous quotes:
People need little kicks to get going and to do things. Big things start from small ones, and motivational blog posts can do miracles. Here’s one of the best quotes from Steve Jobs: “Your time is limited, so don’t waste it living someone else´s life.”
Share recent travel experiences:
Another popular blog post idea is to create travel blogs and posts. Some people earn a living solely from writing about their adventures. Sharing inspiration and tips from your adventures is very useful to your audience, whether you’re in the travel industry or not.
Write a short story:
We do not need previous experience with writing fiction. Publish your short story as a unique blog idea, and ask your followers for feedback.
Using web analytics:
Web analytics is the process of analyzing the behaviour of visitors to a website. The use of Web analytics is said to enable a blog site to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
- Monitor Your Social Media Performance.
- Track the sources of traffic and conversion.
- Know Your Visitor’s Behavior
- Search engine optimization is one of the most fundamental parts of an online presence. SEO should always be at the back of your mind while creating any content for your sites.
- List your brand’s core values and identify your target audience.
- Choose a memorable domain name and invest in your site’s design.
- Get your hands dirty in your niche and share personal experiences.
- Stand out from the crowd by creating more video content.
- Grow your Tribe by starting a social media group.
- Create authentic, actionable, and data-rich content.