Stepping into the world of blogging is not a big deal, but sometimes, a lack of technical knowledge can gravitate your interests in an undesired direction. The ‘jargon’ can be a nightmare in a new industry, especially when you are struggling to engage traffic for your blogs. There are a number of online courses available for content writing and other aspects of blogging, but hardly any explains the difference between content writing, copywriting, and various other terms in this field. Read our article on 9 essential types of content writing to explore in 2023 and get started right away. 

Here are the vocabularies and differences explained in such a way that you can comprehend and learn from them.

Content Writing

This has more to do with content that gives information learning, promotes ideas, and solves problems; it is often entertaining and educative. Readers gain relevant knowledge and values. This is required in online marketing strategies and can create content for many channels, including websites, blogs, social media, and email.


This is generally focused on persuasion; it is all about using words and language to convince readers to take action, whether it’s to buy a product, download a report, engage with a company, sell a service, etc. It is popularly known as sales writing as it’s mainly used in advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages.


Ghost translates to something unseen. Thus, this is an area of writing where the actual writer is not credited after the publication of the article. But the author on whose name the article is signed gets the credit. This is done by signing an agreement under the confidential claws.

A ghostwriter is generally hired to write literary or journalistic works, speeches, or other texts. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, memoirs, magazine articles, or other written material.

Affiliate writing

Affiliate writing is a form of marketing that yields earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. Many e-commerce sites offer memberships for affiliate writers where commissions are offered from 3% to 30% and sometimes up to 60% as well. Many services are not popular because of low marketing, but bloggers have a base of followers, and influential writings can make any service high sales. There are available partnerships and promo codes that can help your followers to retain discounts.

Review writing

Review writing tends to be a piece of writing in which you give your personal opinion regarding a product/service, piece of literature, movie/series, report, research, etc, that generally focuses on the strengths and weaknesses of the piece. It uses evidence to support ideas that are complementary or can be contradicting in your articles/blogs. The end should conclude formally, based on your opinion, saying whether something will be useful for or interesting to your audience and the purpose of your article.

Guest posting

This is similar to ghostwriting, where writing and publishing an article on someone else’s website or blog includes your name. It’s a great way to connect with new readers and popularize your work. It can be in the form of collaboration for promoting each other’s work and efforts as well. Gaining more views and diverting traffic from your blog to another and vice versa. This type of content writing is prevalent amongst budding bloggers and blogging networks. Thus, it belongs to our list of 9 essential types of content writing to explore.

Technical writing

A draft containing all the technical communication of professional and occupational fields, such as computer hardware. Also includes software, engineering, chemistry, aeronautics, robotics, finance, medical, consumer electronics, biotechnology, and forestry. In this mode of work, requirements are jargon and technical language. It also demands the writer to be aware of the field so that they can deliver a fair service.

Content strategy

This is marketing but very precise and well-planned. The writer has to control the direction of blogs/articles to concentrate on the customers only. This creates the brand’s overall content strategy. The content quality matters as per the standard of the endorsed brand and its value. For the same, it requires complex analytical tools for formatting and distribution of the content.

Creative Writing

The only field of writing where you are able to put the stories in your head on the paper. In this field of writing, you’re working with creative people as literature or movie experts. You work on creating, editing, and narrating the scripts, poems, literature, movies, drama, and screenplay. So, if there is a field where you can write about the picture in your head on paper and develop a whole new world for your readers, then you’ve achieved it. 

Most of the writers can be grouped into two or more aspects given in this article. But no matter who you are, you have to be a creative writer. Writing without creativity is nothing but a blunt knife. You can not make significant impacts without creativity and brand-new ideas. And this does require a fair share of being creative and expressive at the same time. If so, you’re mighty enough to put all the stories in front of the eyes of the reader, just as if it were drama.


Many platforms offer these services for writers individually. To capture the attention of your target audience and keep them engaged, you must explore a variety of content writing styles. Each type serves a unique purpose and can be a valuable addition to your content strategy toolkit. Hope you liked our article on 9 essential types of content writing to explore. Here’s our small piece of advice- wait no more and get started right away!

Also Read: 
Top 10 Content Hacks That Can Make You Stand Out In 2023
Top 7 Best AI Tools To Make Money With Content Writing
Difference between Digital Marketing and Affiliate Marketing- Simplified here!


  • Jitendra Sonkar
    Posted August 2, 2020 11:47 pm 0Likes

    Thank you for clarifying these minor differences.
    Otherwise it all was same for me😅
    Loved your writing 😍

  • Anand Sheth
    Posted August 3, 2020 12:47 am 0Likes

    Learnt a lot… Thanks!!!

  • Radha
    Posted August 3, 2020 8:11 am 0Likes

    Thank you:)

  • Zora
    Posted March 24, 2021 9:36 am 0Likes

    This is the right website for everyone who would like to find out about this topic.
    You understand so much its almost tough to argue with you (not that I actually will
    need to…HaHa). You definitely put a new spin on a topic which
    has been written about for ages. Wonderful stuff, just wonderful!

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